Dual currency display
Vladimir Tretchikoff inspires us - with his uncompromising and pioneering spirit, indomitable self belief, his originality, his courage and by his all en-compassing drive to do what he loved to do - paint.
We have been entrusted with his legacy, life story and the copyright to his images by the Tretchikoff Family.
Our current mission is two-fold; firstly to protect, preserve and expand the knowledge of the artist's legacy, life and works. Secondly, to ignite as many courageous, creative hearts as possible through continually communicating Tretchikoff's maverick spirit which is best captured in his quote
"Express your passion. Do what you love. No matter what."
To date our major projects have been; the orchestration of a Retrospective (Tretchikoff: The People's Painter) consisting of 92 of his original works in the Iziko South African National Gallery that ran from the 25th May to the 25th September 2011.
We also collaborated with Jonathan Ball Publishers to produce a book to accompany the retrospective and by the same title - Tretchikoff: The People's Painter. The book is available for purchase in our gift shop.
In 2010, through Salon 91, a gallery space in Cape Town, South Africa we opened "Tretchikoff and Me." A show by fifteen mostly emerging South African Artists who produced a piece in response to Tretchikoff.
The Foundation has also used its ownership of the copyright to Tretchikoff images as an opportunity to craft creative and responsible licensing policies that are friendly to scholars and artists wishing to use Tretchikoff images for educational and creative purposes, and profitable to the Foundation when the images are used for commercial purposes.
In addition, on-goingly we have been developing the Tretchikoff Brand and an accompanying line of products, which you can view on this site and in the very near future purchase from a retail outlet near you.
Over the next few years, we plan to continue collaborating to co-ordinate Tretchikoff Exhibitions abroad.
Lastly, the commitment, is that all accumulated revenues from licensing/royalty agreements, product and print sales will enable the Foundation to make donations to organizations who align with our vision to ignite passionate, courageous, creative hearts.
One of the Foundation's most important priorities is to expand the knowledge of the artist's legacy, life and works; presenting it to the public in a scholarly and focused manner.
To this end, the Foundation collaborated with the Iziko South African National Gallery in 2011 to host a retrospective of Vladimir Tretchikoff's work.
25th May to 25th September Tretchikoff "The People's Painter" Retrospective.