The Tretchikoff Brand was established in 2010 by Vladimir Tretchikoff's Granddaughter, Natasha Swift and business partner, Ari Lazarus. The pair have combined their marketing and retail experience, as well as their passion for all things colourful and creative, to fashion a line of merchandise inspired by the exotic iconic images of Vladimir Tretchikoff's oeuvre as well as the Artist's Spirit best summed up in his quote (which also happens to be our brand strap-line), "Express your passion. Do what you love. No matter what."

When Natasha was a young girl, her grandfather shared with her that the secret to living a fulfilled life was to have an inspiring dream and to find that one thing that she loved doing and no matter what obstacles came her way, to continue to do it, always holding the dream as inspiration.

Natasha has lived with her grandfather's advice for the better part of twenty years and what she knows is that when we do this magic happens! We enthuse our lives with passion, with purpose and a reason for being. We are challenged out of our comfort zone, access our unique creative talents and as a result develop a strong sense of self.

Our dream then, through the Tretchikoff Brand, is to communicate this ethos. So, we're sharing one of life's simple little secret's brought to you for example on a striking 'OMG that's amazing' dinnerware, or a funky coffee mug, or a 'where did you get that, I must have one' handbag.

We work with designers who love to design, manufacturers who love making quality products and shopkeepers who love to bring you value for money. You see, it's important to us that the Tretchikoff Brand offers something unique, something remarkable and something of quality, but always at good value. After all, it was Tretchikoff who took art off its pedestal and made it accessible to the everyday man and woman when he made and sold reproductions of his originals. He was criticized by the art elite of the day who said he was devaluing and commercializing art. To which he replied, 'why should my art only be enjoyed by the rich and famous, I want everybody to enjoy my art.' And so too, do we, want everybody to enjoy our merchandise.

You will notice somewhere on every single Tretchikoff product, along with the Tretchikoff signature is a stamp with a pink 'lucky' pigeon in the middle of it. There is a story behind the 'lucky' pigeon that can be read on every swing ticket, but for now it is suffice to say that this is the stamp of an official Vladimir Tretchikoff product. Where you see this stamp, you can be assured that the team who brought you this product, loved doing it and they hope that you love using it.

For more info click through to Licensing and Merchandising page


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